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Email this article Optimization Strategy for Organic Rice Business Management SNI (Standar Nasional Indonesia) Upland Project in the Highlands Magelang District Central Java Province
Abstract
Upaya pengembangan beras organik di dataran tinggi Kabupaten Magelang didukung melalui kegiatan The Development of Integrated Farming System in UPLAND Areas (UPLAND), pada lahan padi seluas 2.000 ha. Kegiatan utama UPLAND project meliputi pengembangan dan rehabilitasi infrastruktur pertanian, pengembangan budidaya padi organik, bantuan alat mesin pertanian, alat transportasi, serta microfinance. Tujuan penelitian adalah menyusun strategi optimasi pengelolaan usaha beras organik berdasar SNI. Pendekatan penelitian bersifat diskriptif exploratory dengan responden 80 orang. Penentuan lokasi penelitian di 3 kawasan percontohan UPLAND di wilayah Kabupaten Magelang dilakukan secara purposive sampling, Penelitian dilaksanakan selama 3 bulan pada bulan Juli sd. September 2023. Analisis data meliputi uji validitas dan reliabilitas, analisis matriks IFE (Internal Factor Evaluation) dan EFE (Exsternal Factor Evaluation), analisis deskriptif general elektrik dilanjutkan SWOT . Hasil penelitian menunjukkan bahwa sinergitas subsistem agribisnis beras organik dari hulu hingga hilir berupa subsistem pengadaan dan penyaluran sarana produksi, subsistem usahatani (on farm), subsistem pengolahan dan penyimpanan hasil, subsistem pemasaran dan subsistem jasa penunjang untuk faktor strategis internal dalam kondisi sedang dengan nilai 2.50, sedangkan faktor strategis ekternal dalam kondisi kuat dengan nilai 3.30. Simpulan berdasarkan hasil analisis kondisi IFAS (Internal Factors Analysis Strategy) dan EFAS (External Factors Analysis Strategy) dalam mengembangan padi organik di 3 wilayah dataran tinggi Kabupaten Magelang yang paling ideal dengan Strategi S-O, yakni : 1) Optimalisasi ketersediaan dan teknologi alat/alat/mesin pertanian, usaha jasa peralatan dan mesin pertanian, sarana produksi pertanian, teknologi mitigasi iklim yang ada; 2) Memanfaatkan secara maksimal dukungan mitra kerja/fasilitas hulu dan lembaga pengawas/fasilitasi/swasta/pemerintah yang memberikan perhatian besar.
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DOI: https://doi.org/10.36626/jppp.v20i2.1130
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